ClickBank Marketplace Statistics
I have sometimes wondered which marketplace categories get the most affiliate attention or what gravity value is “just right” – not too low and not too competitive. I’m sure ClickBank vendors spend a while thinking what commission rate would look most attractive to affiliates. These questions can be answered – to an extent – with statistical analysis of ClickBank marketplace data and historical trends.
It just so happens I keep a local copy of CBTool database which contains exactly that information. Yesterday I spent a few hours analyzing it and in this post I’ll show you the results I came up with.
Distribution of Products by Marketplace Category
Products that belong to several categories were counted in all of them. As might be expected, “Money & Employment” is leading with 20% of all products belonging to this category.
How Popular With Affiliates is Each Category?
Gravity represents the number of affiliates that have promoted a product, so the sum of all category’s product’s gravity values shows how many affiliates are promoting products from that category. Looks like 47% of affiliates are promoting the three categories which basically contain “make money” related stuff.
Most Attractive Commissions and Prices
I rounded up all commissions to full dollars and calculated the sum of gravity for every distinct “earned per sale” value. This indicates the number of affiliates that promote products with a specific commission size. I did the same for price (estimated, ClickBank doesn’t provide that info in the marketplace so the price graph is probably slightly innacurate). Looks like most affilates promote products that pay out around $22 and cost around $33.
Vendors and Gravity
Some more numbers
Approximately 21.4 new vendors are added to the marketplace every day and around 15.65 vendors drop out daily meaning ClickBank’s marketplace grows by 5.75 products daily on average.
The categories that get the most products added per day :
- 4.76/day – Money & Employment
- 4.43/day – Business to Business
- 4.42/day – Health & Fitness
That’s it for today 
White Shadow :: Jun.29.2007 :: Clickbank Stuff :: 2 Comments »
Some interesting stats there. I’ll have to check out CBTool database if that is what it can do.
I wonder if the product growth has continued at this rate?