Comments on: PPCDefender – Mostly Harmless http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/ Wed, 28 Oct 2009 11:01:02 +0200 http://wordpress.org/?v=2.8.5 hourly 1 By: Terence http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-60 Terence Sun, 13 Jul 2008 15:06:38 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-60 I would be interested in PPC Defender, but for some reason the website won't load. Is the project now defunct? I would be interested in PPC Defender, but for some reason the website won’t load. Is the project now defunct?

]]> By: Joerg Weishaupt http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-11 Joerg Weishaupt Wed, 27 Jun 2007 16:50:33 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-11 Exactly that's what I intent to do :-) Exactly that’s what I intent to do :-)

]]> By: White Shadow http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-10 White Shadow Wed, 27 Jun 2007 09:50:18 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-10 That might actually be a good idea as far as landing page/link protection goes. I guess you're going to protect direct linking campaigns by offering an URL redirection service with built-in blacklist checks and similar, right? Good luck :) That might actually be a good idea as far as landing page/link protection goes.

I guess you’re going to protect direct linking campaigns by offering an URL redirection service with built-in blacklist checks and similar, right?

Good luck :)

]]> By: Joerg Weishaupt http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-9 Joerg Weishaupt Wed, 27 Jun 2007 09:30:32 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-9 It is correct that the initial version of PPC Defender is quite easy to break, but I wanted to get this out fast to secure my first mover status. Now with almost 2,000 downloads we have the necessary user base to roll out the next version which will be much more powerful. With the new version we will create a DNSBL system similar to those used to block open relays used by email spammers. It is correct that the initial version of PPC Defender is quite easy to break, but I wanted to get this out fast to secure my first mover status.

Now with almost 2,000 downloads we have the necessary user base to roll out the next version which will be much more powerful. With the new version we will create a DNSBL system similar to those used to block open relays used by email spammers.

]]> By: White Shadow http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-8 White Shadow Wed, 27 Jun 2007 08:32:34 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-8 It's all good until (unless) these tools become so widespread that a large percentage of advertisers are using them. If most of the experienced advertisers relied on GCDetective/AdSpyPro there would be no <i>good</i> ads to spy on. While I think it's unlikely that AdWords pros would turn into full-time "spies", these tools are still going to make PPC even more competitive than it already is. It’s all good until (unless) these tools become so widespread that a large percentage of advertisers are using them. If most of the experienced advertisers relied on GCDetective/AdSpyPro there would be no good ads to spy on.

While I think it’s unlikely that AdWords pros would turn into full-time “spies”, these tools are still going to make PPC even more competitive than it already is.

]]> By: Willie Crawford http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/comment-page-1/#comment-7 Willie Crawford Wed, 27 Jun 2007 05:24:48 +0000 http://cbtool.w-shadow.com/blog/2007/06/26/ppcdefender-mostly-harmless/#comment-7 I agree it's largely a losing fight. I was merely passing along a temporarily, free solution to part of the problem... maybe so temporary that it's not worth bothering with. I've played with both GCDetective and AdSpyPro incidentally. They are very powerful and if you just wanted to identify your competitors best performing AdWords ads, and then' just steal them (right down to the display url), and then outbid them on their own ads by a few pennies, they CERTAINLY give you the upper hand :-) Willie I agree it’s largely a losing fight. I was merely passing along
a temporarily, free solution to part of the problem… maybe so
temporary that it’s not worth bothering with.

I’ve played with both GCDetective and AdSpyPro incidentally.
They are very powerful and if you just wanted to identify
your competitors best performing AdWords ads, and then’
just steal them (right down to the display url), and then
outbid them on their own ads by a few pennies, they CERTAINLY
give you the upper hand :-)

Willie

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