The Myth Of Success Blueprint
This evening I went walking at the dusk and inexplicably my thoughts turned to the unpleasant topic of the many worthless “make money” products out there (and many more coming every day). They just don’t seem to ever get anywhere. There’s one popular e-book, then another comes out, and another one, and at least a half of them promiss to give you the exact steps to getting rich and famous, or at least rich. There seems to be some misconception that drives newbies to purchase another “adwords+clickbank+magic=profit” course and lets some authors churn out one book after another. There might be more than one, but this time I’m going to go for the”plan” stuff, also known as the “blueprint”.
Let me show you what I’m talking about. Here’s an ultra-simple three-step success blueprint to becoming rich quick :
- Create a product based on a unique idea in a hungry niche.
- Create a professional website and ell the product on the Internet (use ClickBank or whatever).
- Drive massive amount of targeted traffic to your site.
…and that’s how you can become a millionaire!
… what, are you still reading?! Why aren’t you excitedly rushing to implement the steps I laid out before you so clearly? Ohh, you don’t know how to accomplish them? Tough.
The truth is that while the process described above can actually work, it takes a huge amount of work and experience to be able to accomplish those steps. Also, it’s not very specific. However, a newbie purchasing a “blueprint” expects an explicit, specific instruction set, because that’s what “blueprint” means - “a detailed plan or design” (I just pulled this definition from Google). Many e-books just assume some things “happen” and don’t go into detail.
Another thing a real blueprint has and most “make money” plans don’t is completeness. If you’re the guy who builds houses you don’t have to worry about things like where to put the doors. The blueprint already has that. In fact, there are machines - robots, if you will - that manufacture hardware stuff (like cars) using a “blueprint” or a program (which is just that - a detailed plan). Newbies expect to receive something like that. They want an automated money printing press (I bet there’s a product named like that!). Well, there’s no such thing. There can be no such thing. Anyone implying they’ll teach you how to get/buy/build such a device is deceiving you.
If it would be possible to precisely and unambiguously define the exact steps to making money online, someone would write a software to do it. There’s no such (working) software in sight.
To use any of the “blueprints” available, you must have this one thing, this one ingredient no product will give you, whatever the price - creativity. And that, my dear reader, is not what real-life blueprints require of their implementator - being creative is the task of the architect designing the blueprint.
Many E-Book authors would have their customers believe they (the author) are the architect, providing the complete blueprint. All the inexperienced customer needs to do is implement “these exact steps“… “Even if you’re an total dumbass/average Joe/lazy git, you can make money with my ubercool product!”. Ah-ha. Right. That’s not how it works.
In internet marketing (and in most other parts of your conscious life, too) you must be the architect. You must invent, create and improvise. E-Books, reports, newsletters - they can give you tools, inspiration, ideas and knowledge, but they can’t give you “the exact steps to achieving financial freedom”. You’ll have to work and be creative to achieve that.
Sure, you can survive without creativity… but would you really want that?
Well, it’s 0:47 now and I’m going to watch an old episode of Battlestar Galactica before I go to sleep. Congratulations, you made it to the end of this rant! 
White Shadow :: Jun.13.2007 :: Rants ::
[...] This Is A Complete Success Blueprint… Enough said. [...]