NeoPerformancer Review
What is it?
NeoPerformancer is a system designed to optimize your PPC performance. Basically it’s a keyword-tracking script, with lots of features :
- Helps you discover new and profitable keywords.
- Detects click fraud and presents detailed statistics.
- Allows you to optimize your landing pages by dynamically inserting keywords on the page.
- You can both link directly to vendors’ sales page or your own landing pages.
- Automatically calculates costs, profits, CTRs and ROIs on campaign, group and individual keyword levels.
- + more.
My Impressions
I’m quite interested in affiliate marketing-related software, and keyword tracking in particular (I even have my own free click tracking script), so naturally I went out and got NeoPerformancer the day it came out. After testing it for a while, I thought I’d write a review to help people decide whether this tool is the right for them. Here’s some of my experience with NeoPerformancer :
So, installing it is pretty straightforward - it’s a bunch of PHP files, that you put on your webhost, then create a database for it to use (you might need to consult your host’s documentation if you’ve never done this before) and run the installation script. NeoPerformancer comes with step-by-step instructions on what to do.
After it’s set up, you can log in to a management interface that looks a lot like Google AdWords - same colors, same layout, etc. It was purposefully designed to be similar to AdWords and thus greatly reduce the time needed to learn to use it. In my opinion, it only partially accomplishes that task - while it looks the same, there are many tiny differences, that made me go “Hmm? I didn’t expect that! What does this do?”. However, while it’s not a “zero learning curve” as claimed on the authors page, you can get up to speed pretty fast, especially since there are instructional videos available.
NeoPerformancer campaigns are again similar to AdWords - each can contain a number of groups. A group is either a “direct linking” group, or a “landing page” group and has an associated URL and a list of keywords. You have to add the keywords manually - while NP will get you some new keywords, you need to do the initial research yourself. Each keyword is assigned a unique link, and it is possible to copy & paste the whole list to an AdWords adgroup. You can also assign the cost-per-click in NeoPerfomancer. NP provides a number of statistics for every keyword.
In tracking keyword profitability, NP didn’t live up to my expectations. You have to enter the income for each keyword, manually, to calculate ROI and related statistics. While I didn’t expect the author to provide automatic sales data analysis for all the different merchants/services out there, it would be nice if popular ones like ClickBank or PayDotCom would have been included. It’s not that hard, I’ve done it before. Honestly, the whole keyword-level income tracking is confusing in NP and the documentation is lacking (at the moment at least).
In Conclusion
Well… It’s good, but not great. In my opinion, there’s still work to be done to make this a top-notch product. Worth considering however.
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White Shadow :: May.30.2007 :: Reviews ::